Effective Date: September 14, 2026 | Last Updated: September 8, 2026

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1. Scope

This Cookie Policy explains how Aptus Par, LLC, doing business as AptusPAR, uses cookies and similar technologies on aptuspar.com and other websites that link to this policy. It should be read with the Privacy Policy..

2. What Cookies and Similar Technologies Are

Cookies are small text files placed on a browser or device. Similar technologies include pixels, tags, scripts, local storage, and software tools that read or store information on a device. They can support core website functions, remember preferences, measure use, connect form submissions with prior visits, and, if enabled, support advertising or campaign measurement.

Cookies may be first-party cookies set by AptusPAR or third-party cookies set by a service provider. Session cookies expire when you close the browser. Persistent cookies remain until they expire or you delete them.

3. How AptusPAR Uses These Technologies

Strictly necessary

These technologies are required to deliver the Website, protect it, manage network traffic, remember privacy choices, and enable requested form or security functions. Because they are necessary, they generally cannot be disabled through the consent tool.

Functional

Functional technologies remember settings or support optional features, such as an embedded form, chat, language preference, or media content. Disabling them may affect those features.

Analytics and performance

Analytics technologies help us understand how visitors use the Website, which content is useful, how visitors arrived, and whether the Website is functioning as expected. Where required, AptusPAR uses these technologies only after consent.

Advertising and campaign measurement

If AptusPAR enables advertising pixels or similar technologies, they may measure conversions, associate Website activity with an advertising campaign, or support targeted advertising. Where required, these technologies are disabled until consent and are subject to applicable opt-out rights.

4. Cookie and Technology Inventory

The exact cookies set depend on the Website features enabled, the browser, region, and your choices. The table below is designed for AptusPAR's current WordPress (Divi) site and form/analytics configuration. Before publication, it must be reconciled against a production-site scan and the final consent-management platform.

Provider / technology	Cookie or storage name	Category	Purpose	Typical duration
Content Delivery Network: Cloudflare	cookieyes-consent	Strictly necessary	Stores the visitor's cookie choices and prevents the banner from appearing on every visit.	12 months
Content Delivery Network: Cloudflare	__cf_bm	Strictly necessary	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.	1 hour
WordPress / hosting / securityWordPress / hosting / security	wp_lang; wordpress_test_cookie	Strictly necessary	Supports website sessions, load balancing, security, spam prevention, and essential site functions.	No expiration
HubSpot, if its tracking code is enabled	__hstc; hubspotutk; __hssc; __hssrc	Analytics / functional	Measures visits and sessions, connects a form submission to a visitor record, and helps avoid duplicate contact records.	__hstc and hubspotutk: 6 months; __hssc: 30 minutes; __hssrc: session
Google Analytics and Tag Manager	_ga; _ga_<container-id>	Analytics	Distinguishes users and maintains session state so AptusPAR can analyze Website use and performance.	13 months

5. Your Choices

Cookie banner and settings

Where required, the Website presents a choice before placing non-essential cookies. You may accept all, reject non-essential cookies, or choose by category. You may later change or withdraw your choice through this link.  Withdrawing consent does not affect processing that occurred before withdrawal.

Browser and device controls

Most browsers allow you to block or delete cookies. Blocking strictly necessary cookies may prevent the Website from functioning properly. Deleting cookies may also remove your saved privacy preference, causing the banner to appear again.

Global Privacy Control

Where required by applicable law and relevant to AptusPAR's practices, a recognized opt-out preference signal, such as Global Privacy Control, will be treated as a request to opt out of sale or sharing for the browser or device sending the signal.

6. Third-Party Content and Links

A third-party service may set or access cookies when you enable an embedded feature or visit a linked website. AptusPAR does not control cookies placed directly by a third party outside the Website. Review the provider's privacy and cookie information for details.

7. Updates to This Cookie Policy

We may update this Cookie Policy when technologies, providers, or legal requirements change. The revised policy will be posted on the Website with a new "Last Updated" date. Material changes may also be presented through the consent tool or another notice.

8. Contact Us

Questions about AptusPAR's use of cookies or similar technologies may be sent to privacy@aptuspar.com or c/o National Registered Agents, Inc.
1209 Orange Street, Wilmington, DE 19801, County of New Castle.